“I started writing a letter every Sunday to our customers. Who more and more we don’t think of as customers, but members of our community. We call it the “Celebrations Pulse.” And we don’t try and sell anything in “The Pulse.” But what I started doing, is just writing about what we are experiencing, what we are feeling, and very often coming back to our touchstone - Relationships.”
— Jim McCann on Keeping Innovation Alive - The Podcast
We are kicking off a series of 3 Encore episodes to wrap up the inaugural season of our podcast, Keeping Innovation Alive.
To our loyal listeners, you'll find that this episode is almost double the promised short "10 Minutes" format, but with Jim, you can't really pair this discussion down. Tune in and subscribe, I know you will be captivated by his story and philosophy.
Our next guest needs no introduction. Jim McCann is a successful entrepreneur, business leader, author, media personality, and philanthropist whose passion is helping people deliver smiles. Jim’s belief in the universal need for social connections and interaction led to his founding of 1-800-FLOWERS.COM, Inc., where he has grown into one of the world’s leading floral and gourmet gifting companies.
Jim’s willingness to embrace new technologies that enhance customer engagement, such as 800 phone numbers and e-commerce, often long before other retailers, has consistently helped his family of companies grow, including Harry & David, Cheryl’s Cookies, The Popcorn Factory and many more ahead. I’m sure many of us have used these companies, which reminds me that I need to get one more gift for the holidays.
