“What we saw was the opportunity to bring more value to the market. It’s to get these ‘Moto-curious’ people that are interested in motorcycles, but feel they are scary, too big, and too powerful. With the District, we started with a basic way to get them into the vehicle, with the e-Bicycle, then get them up in the e-Moto, and then keep them interested by a full blown 500 foot pound of torque motorcycle. It’s one vehicle that can transition much farther than a traditional motorcycles can.”
— Carol Roth on Keeping Innovation Alive - The Podcast
Guest, Carol Roth, is a content creator, “recovering” investment banker, author of The War on Small Business, entrepreneur, TV pundit and host, and New York Times bestselling author of The Entrepreneur Equation.
She has worked in a variety of capacities across industries, including currently as an outsourced CCO, as a director on public and private company boards, and as a strategic advisor. She advocates for small businesses, small government, and big hair. Ms. Roth is also a recovering toy collector, trading in a portion of her collection for a more sophisticated toy (a Simpsons pinball machine). She also has her ownfashion doll / action figuremade in her likeness.
As you listen to this episode of Keeping Innovation Alive, you will learn that she is clearly a multi-tasker. Make sure to stay tuned until the last minute, as she shares her ultimate dream job. To offer a little hint, we will say, “And the winner is....” 😉
